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06

CASE / Capability demo

Any business with a past-customer list · Built by Pathfinder on synthetic data

AI-personalised reactivation for dormant contact lists

A dormant list is segmented by time since last contact, AI writes a personalised email for each person, and every email waits in a review queue until approved.

Build something like thisAll work

Capability demo: built and run by Pathfinder on synthetic data. No real contacts, no live sends.

  1. Google SheetsList and segments
  2. Make.comLoop per contact
  3. ClaudePersonalised email
  4. Review queueHuman approval
  5. GmailSend approved
Client
Built by Pathfinder on synthetic data
Industry
Any business with a past-customer list
Status
Capability demo
Stack
Make.com, Claude, Google Sheets, Gmail

01 / The problem

  1. 01Past enquirers and customers are warmer than cold prospects but rarely hear from you again.
  2. 02Personal emails at scale are impossible to write by hand.
  3. 03Fully automatic sending without review is a risk.

02 / Goals

  • Personalise every message.
  • Keep a human approval gate before anything sends.

03 / The solution

Make.com loops through a segmented Google Sheet, Claude writes each email in a tone matched to the segment, and approved rows are sent through Gmail.

01

Review gate

Nothing is sent until a person approves it. Approval is one change in the sheet.

04 / Outcome

  • Demonstration only. All data is synthetic and no emails were sent to real contacts.
Services usedAI AutomationAI Agents

→ / Next step

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