05 / AI-Powered & High-Converting Websites
Your website should do more than look good.
We build websites that are part of your business infrastructure. A visitor becomes a lead, the lead is qualified, the CRM updates, the call is booked and follow-up starts, without anyone copying details from an inbox.
Builds from $5,000 · $750 diagnostic, credited within 60 days · Pricing
Concept websites by Pathfinder · Operating advisory
01 / Sound familiar?
What this fixes.
- 01
A brochure, not a system
Your site looks fine but enquiries land in an inbox and wait.
- 02
Unclear offer
Visitors cannot tell in five seconds what you do and what to do next.
- 03
Disconnected forms
Form submissions never reach the CRM, so leads are tracked by hand.
02 / In practice
Example: a visitor lands on your site.
- 01
Clear offer and proof above the fold
- 02
Enquiry form qualifies budget and timeline
- 03
Lead pushed to CRM with its traffic source
- 04
Call booked and personalised follow-up starts
03 / What we build
Typical solutions.
Conversion-focused design
Clear positioning, proof and one next step on every page.
Lead capture and qualification
Forms and AI chat that ask the right questions up front.
Booking built in
Calendars that qualify before they book.
CRM-connected
Every enquiry lands in your CRM with source and answers attached.
AI assistants
Answer questions and guide visitors to the right service.
Speed and SEO
Fast pages, clean structure and search foundations done properly.
04 / Everything included
The full list of what we build under Websites. Not sure where yours fits? Ask.
- 01Business websites
- 02High-converting landing pages
- 03AI-powered websites
- 04Lead-generation websites
- 05Website redesigns
- 06Ecommerce websites (Shopify)
- 07AI chatbot integration
- 08AI booking assistants
- 09AI lead-qualification forms
- 10CRM-integrated websites
- 11Interactive web experiences
- 12Webflow, WordPress & Wix builds
- 13Technical SEO foundations
- 14Analytics & conversion tracking
- 15Digital storefronts (Payhip)
05 / Proof
Real builds, not mockups.
These are original concept websites for fictional companies, built to show how we design: browse them in the frame or open them live.
Click the screen to scroll · the full page, captured from the live concept
■ Concept website
Ferrars & Hale
Operating advisory · Newsreader + Inter Tight
An editorial site for a founder-facing advisory: long-form positioning, three priced engagements and a diagnostic-call booking flow.
- Fluid Engine layouts
- Acuity scheduling, restyled
- Multi-step enquiry form
- Accordion FAQs
→ / Next step
Let's scope your
websites project.
Share what you're trying to fix. We reply within one business day with questions and a suggested approach.
06 / Questions
Common
questions.
01Which platform should I use?
It depends on who edits the site and what it needs to do. Squarespace and Wix suit teams who want easy editing, Webflow suits design-led marketing sites, Shopify suits product stores, and custom code suits applications.
02Can you connect my site to my CRM?
Yes. That is the point of how we build: forms, chat and booking push directly into your CRM or automation platform.
03Do you redesign existing sites?
Yes, including migrations with redirects so you keep your search rankings.