CASE / Client project
Education / career consulting · Career consultancy (name withheld)
Personalised career reports, generated and delivered automatically
A student submits an intake form. Payment is collected, AI writes a personalised report, a branded PDF is generated and the follow-up sequence starts, with no manual step.

- Client
- Career consultancy (name withheld)
- Industry
- Education / career consulting
- Status
- Delivered
- Stack
- JotForm, Stripe, Make.com, Claude, PDFMonkey, GoHighLevel
01 / The problem
- 01Every assessment report was written, formatted and emailed by hand.
- 02Students waited, and some lost interest before their report arrived.
- 03Payment and follow-up were separate manual steps.
02 / Goals
- Deliver each report automatically after payment.
- Start a consistent follow-up sequence for every student.
03 / The solution
A Make.com pipeline from JotForm and Stripe into Claude for report content, PDFMonkey for the branded document and GoHighLevel for delivery and nurture.
Structured AI output
The report is generated in fixed sections (paths, skill gaps, a 90-day plan, resources) so every PDF renders cleanly.
Nurture built in
Delivery enrols the student in a follow-up sequence that invites them to book a consultation.
04 / The build
The real workflow, step for step.
This is the production Make.com workflow behind this project, redrawn from its real structure. Client names, data, credentials and settings are removed; every step and connection is real.
Takes each assessment submission, computes the scoring variables, asks Claude for structured report content, then renders the PDF through PDFMonkey's API and stores it in Google Drive, with three report variants.
Rendered from the production workflow export. Labels anonymized; no data, credentials or settings included.
Read all 71 steps
- Jotform · Watch for submissions
- Jotform · Make an API call
- Tools · Set variables (×23)
- Claude · Claude: create message
- Tools · Set variables (×3)
- Flow control · Router
- Tools · Set variables
- HTTP · HTTP request
- Tools · Set variables
- HTTP · HTTP request
- Flow control · Router
- Tools · Set variables
- Tools · Set variables
- Tools · Set variables
- HTTP · HTTP request
- HTTP · HTTP request
- HTTP · HTTP request
- Tools · Set variables
- Tools · Set variables
- Tools · Set variables
- Tools · Wait
- Tools · Wait
- Tools · Wait
- HTTP · HTTP request
- HTTP · HTTP request
- HTTP · HTTP request
- Tools · Set variables
- Tools · Set variables
- Tools · Set variables
- HTTP · Download file
- HTTP · Download file
- HTTP · Download file
- HTTP · HTTP request
- HTTP · HTTP request
- HTTP · HTTP request
- Tools · Set variables
- Tools · Set variables
- Tools · Set variables
- HTTP · HTTP request
- HTTP · HTTP request
- HTTP · HTTP request
- Google Drive · Upload file
- Google Drive · Upload file
- Google Drive · Upload file
- HTTP · HTTP request
- HTTP · HTTP request
- HTTP · HTTP request
- Jotform
- Claude
- HTTP
- Google Drive
05 / Outcome
- Delivered as one Make.com scenario of 71 modules: each assessment becomes a Claude-written report, rendered to PDF through PDFMonkey and filed in Google Drive.
- Three report variants run from the same scenario.
06 / Walkthrough
A narrated walkthrough can be recorded on request; client data stays private.
→ / Next step